Do you want to know how to monetize Facebook Groups?
Facebook groups are a good place for sharing, discussion and networking. They are also a gold mine, where you get lots of opportunities to make income. For example, you can sell goods that are no longer useful to you but can help other people. For both seller and buyer, this is a benefit.
1- Buy and sell
On Facebook, there are a lot of “buying and selling clothes” groups, from baby clothes to second hand cars. Those groups are great because they give people an alternative choice of what they need and to buy good stuff at a lower price. They also let people who exchange common interests and find the best offers.
For the local community, you can transact your goods and build relationships. For commerce and business, you can contact your customers directly and increase sales.
You can use the Facebook search tool to find and join those “buy and sell” groups that match your niche. Or why not create your own “Buy and Sell” group?
2- offer Service on Facebook Groups
Like “buy and sell” groups, there are many groups to offer services to people or find jobs. Those groups are great for freelancers, job seekers, headhunters, HR advisors…
You can offer your freelance service (web design, SEO, writing, graphic design…), carpooling, home service, babysitting, teaching… and get paid for your work. You can also create your own service groups where professionals in your field can exchange insights, experiences and opportunities.
If you work in human resources, you can share your job offers, collect CVs, interact with candidates and find the individuals you need. Facebook groups can be an effective communication and discovery channel.
3- Drive traffic from Facebook Groups
If you have a website, a blog, or a YouTube channel, Facebook Group can help you drive traffic.
You can share your links in group links or comments. Write a short story to tell people that a call-to-action is included to invite people to watch. If group members like what you share, they can also share it in other groups or on their personal timeline. In this way, you can bring traffic to your blog or site, or get ideas for your videos to get paid.
4- Click pay per post
If you work for your customers and help them get traffic to their sites, YouTube channels, Facebook pages and groups, then you can explain to them how you can get visitors and target audiences to them and get a copy. Post click pay.
If you have a good project or if you work for a non-profit organization, the Facebook group is a great place to tell people about it. You can create your own group only for those who are interested in your project.
You can regularly share news and updates about your project. You can ask your members to participate or donate as volunteers. You can inform your members how you use the donation, what you have achieved and don’t forget to thank them for their help.
For Group Admins
If you have created your own groups and are an administrator, you may have your own ways of using Facebook Groups for your business or activity. There are 6 ways to monetize Facebook groups.
6- Manage your customer groups
If you work for an agency or if you provide social media and community service, you can offer Facebook groups for your clients. Tell them how valuable Facebook groups can be and how they can be used for business.
You can help your clients in the creation and management of their groups in the form of member recruitment, member research and approval, moderation of posts and comments, content period, post publication, group information collection…
7- Sponsoring and Advertising
If you run a super active Facebook group like a local community or a fans forum, you might consider charging for sponsorship and advertising in your group.
There are different forms. It can be a direct message or pitch to your group cover, description, post… or you can write a recommendation, write a story or organize an event for your sponsors.
8- subscription fee
If you are running some high value-added group as a coaching or networking club and can get opinion leaders, influencers or experts in it, you can charge membership fees for those who want to join.
If your members can always get resources and support from your group, you can also propose a monthly membership fee. Share useful information and expert insights to your group. Grab webinars with Facebook Live and organize online events for your members.
9- Fund Raising
Like collecting donations, if you have a good project. You can let people know about it through Facebook groups. Share news and updates with your members. Ask their opinion and discuss with them. You can also raise money from your group for your prototypes and product launches. Your members can buy from you at a lower price and get delivery on a fixed date in the future.
If you are looking for a business angel or venture capital, you can show your investors the ability of groups as engagement figures, members participation and feedback… to explain and fund them.
10- Sell business intelligence
If your group posts and comments contain valuable (business) information, you can organize and sell it. It can be a product, service or business listing, a marketing survey, a field research…
11- Mentoring and coaching
In addition to running a group for your clients, if you have experience and successful matters, you can also introduce your expertise, such as Facebook group consulting, coaching or research.
You can guide your customers to create and build their engaging communities, helping them analyze posts, comments, group activities, and engagement of members.